Hey Reader,

This Friday, I'm turning 29!

And I've been reflecting a lot lately on what I've learned in the past few years since starting my business - things about podcasting, building a business, and what actually works.

When I started out, I made so many mistakes. I wasted time on things that didn't matter. I overthought the wrong stuff and skipped over the essentials.

But over time, I figured it out.

And now? I get to help people like you skip all that trial and error and build podcasts that actually grow their businesses.

So in honor of turning 29, I wanted to give you something useful.

29 podcast tips you can actually use.

Plus a little birthday surprise at the bottom 🎁

29 Podcast Tips That Actually Matter

1. Your podcast needs a job. Not just "visibility." A real, specific role in your business.
2. Consistency beats perfection. Every. Single. Time.
3. Stop overthinking your intro. Get to the point faster than you think you should.
4. Interviews? Prep your guest by telling them to listen to previous episodes. or send them a few questions that you will ask them. It will help the episode flow.
5. Your show notes are SEO gold. Don't just slap a description up there...optimize it.
6. Batch record when you can. Future you will be SO grateful.
7. Use your podcast to warm people up, not close them. That's what your emails and calls are for.
8. Repurpose everything. One episode = blog post, 3 social posts, email content, LinkedIn article. Minimum.
9. Audio quality matters more than you think. Invest in a decent mic. Your listeners' ears will thank you.
10. Edit out the ums and ahs. Seriously. It tightens everything up and makes you sound 10x more polished.
11. Don't wait for the "perfect" name. You can always rebrand later. Just start.
12. Your podcast should have a clear CTA. What do you want listeners to do next? Tell them.
13. Guest on other podcasts too. It's one of the fastest ways to grow your own show.
14. Write your episode titles like email subject lines. Make people want to click.
15. If you're doing interviews, ask better questions. Skip the surface-level stuff everyone else asks.
16. Your listeners don't need you to be an expert at everything. They need you to be authentic and helpful. That's what guests are for.
17. Promote before you publish. Tease the episode. Build anticipation.
18. Tell stories. They're more memorable than advice alone.
19. Track what's working. Not just downloads, track where listeners are coming from and what they're doing after they listen.
20. Solo episodes convert better than interviews. Just saying.
21. Don't ignore your back catalog. Promote old episodes that are still relevant.
22. If your podcast feels like a chore, something's off. Redesign it so it fits your life, not the other way around.
23. Add captions to your video clips. Most people watch on mute.
24. Your email list + your podcast = unstoppable combo. Use them together strategically.
25. Ask your audience what they want to hear. Then make that episode.
26. Don't be afraid to take a break. Announce it, own it, come back stronger.
27. Your voice is your brand. Let people hear the real you—not some overly polished version.
28. Outsource what drains you. Like editing, uploading, show notes, strategy! Hand it off and focus on what you do best.
29. Have fun with it. If you're not enjoying the process, your audience will feel it.

AND because it's my birthday and I'm feeling generous, I'm doing something I don't normally do.

For the next 60 hours, I'm offering $150 off any of these services:

• Podcast Launch — Ready to finally start that show? Let's get you launched.
• Monthly Management — Hand off the editing, uploading, and show notes (one month at the discount).
• Strategy Session — Get crystal clear on what your podcast needs to actually grow.

Whether you're finally ready to launch, exhausted from doing it all yourself, or you just need someone to help you see what's actually working... now's the time.

This deal expires Friday at 11:59pm PST.

Reply to this email to claim your $150 off

Let's make this the year your podcast stops being "another thing on your list" and starts being the visibility engine your business deserves.

Talk soon,
Hayleigh

P.S. If you've been waiting for a sign to get support with your podcast... this is it. $150 off disappears Friday at midnight.

If you want more support throughout the week, come hang out with me on my podcasts ☕️

Employee to Boss — the real talk no one gives you about growing a business (top 3% globally)
​Podcast Café — insights for podcasters for podcasters (just hit the top 5% globally)

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
​Unsubscribe · Preferences​