Hey, Reader.

Last Friday I stood in front of about 125 women at Be You Brand Live, and I opened with a question instead of an introduction.

I asked them to raise their hand if this has happened to them: you post something you spent way too long on. A carousel, a reel, a caption you rewrote five times. And it gets ten likes. One of them is your mom 😨

Then I asked them to keep their hand up if that same week they watched someone in their industry, someone they know isn't better than them, land a podcast feature, a speaking spot, a collab they would've killed for.

And they thought: why not me?

Almost every hand in the room stayed up.

If yours would've too, I want to tell you what I told them.

Podcasting isn't about downloads. It's not about going viral.

It's about the fact that 100 podcast listeners are not the same as 100 social followers.

That's not reach. That's a relationship. And relationships are what actually get you seen, heard, and booked (the name of my talk!)

I gave that room one piece of homework before I even told them what I do... and now I'm giving it to you too.

By the end of the following week, get yourself booked as a guest on a podcast. Any podcast. Pitch yourself. Be bold about it.

You don't need a huge platform to start being seen as the authority you already are. You need one conversation, recorded, that outlives the scroll.

If you already have a podcast and want to get sharper at exactly that, pitching yourself well, landing the booking, actually turning a guest spot into real opportunities, that's good timing. Next month's training inside The Podcast Cafe is all about podcast guesting.

The Podcast Cafe is the room I built for podcasters who are done Googling their way through growth alone. You get the training, real feedback on your show, and a room of people who've actually done this ~ guesting included.

Learn more and apply here: https://www.espressopodcastproduction.com/community​

Talk soon,
Hayleigh

P.S. The clients I see get the most out of their podcasts aren't the ones with the biggest audiences. They're the ones who got really clear on what their show was supposed to do inside their business and built it around that. Everything else followed.